t the heart of Fine Jewelry’s philosophy are collections with the ‘big four’ gems, as well as brightly coloured stones put together in strikingly effective designs. The brand’s unique take on jewellery emerges most clearly in the illusions created: diamonds, rubies, sapphires, emeralds all seem to soar in the air – an effect achieved by resident designers through the invention of elegant gold mounts.
However, it is not just the alluring design which is important to the brand, but also the fair price of the finished jewel. It always corresponds to the technical complexity of the manufacturing process, the originality of the idea as well as the carat weight of the gemstones used. Typically, the price of a Medusa Fine Jewelry piece ranges from affordable luxury (a few dozen thousand dollars) to million dollar investment jewellery. Since the company was founded in 2015, its directors have made an effort to keep abreast of trends in the jewellery markets. They shared with me that, according to their research, customers are increasingly striving to acquire pieces of jewellery that are spectacular, and look more expensive than the price tag. Consumers are also more likely to spend money purchasing a few pieces of more affordable jewellery than invest in one expensive piece.
How does a comparatively new brand acquire so much expertise – not only in jewellery-making but in the jewellery market as well? Well, Medusa Fine Jewelry is directly linked to Medusa collection, an Israeli fancy colour diamond merchant that is widely known and respected by many professionals in the jewellery industry. Medusa Collection was founded 30 years ago, and has long established itself as a market leader in the sale of coloured diamonds; the Medusa Fine Jewellery business is a direct result of high consumer demand – and not just private customers buying individual jewels – Medusa Fine Jewelry deal with brands and buyers across the globe, because it is a manufacturer for the industry at large.