When you talk about SEO and marketing, you need to learn about SERPs. It is a very important part of online marketing. Why? Because Google indexes your site when someone searches for something using the keywords you have chosen. The result will be a SERP, which stands for Search Engine Result Page.
Google’s most popular SERP, called google inverted index, shows search engine users what web pages are best according to their needs. It lists paid results above organic results in order of relevance. The result will be an indexed page, even if it has a lot of links pointing to it. On the other hand, the Google News Searches option shows organic results in the news section under the category of news. This is also part of Google’s index.
What makes a SERP (Search Engine Result Page) different from a normal SERP (Search Engine Result Page)? A SERP shows the user what the search result will be before they even click on the link to learn more. For example, if a person is looking for a particular product on Amazon, and they enter “How to buy a car” into the search box, the “How to buy a car” link might appear first in the Amazon sponsored search results above the organic results. If that person then clicks on the “How to buy a car” link, they will see the second result. This is called the “merged result” – the result is shown alongside the keywords entered, in this case “How to buy a car.” They can then click on the “Shop” link on the left-hand side of the screen to have the car delivered right away.
It’s very important that a SERP shows relevant search terms, which is why Twitter uses a special link called the “Tweet Card.” A SERP usually shows a list of all available tweets in green. The user can then select the text they would like to read by clicking on the “Tweet Card” icon. SERPS sometimes do not use the “Tweet Card” icon, which is why most search engines tend to show the full list of available tweets for a given keyword/phrase/keyword/term combination.
What does all this mean for businesses? In a nutshell, organic SEO works! A business can take advantage of this type of search by creating and promoting high quality, well optimized, highly engaging, and natural-sounding blogs, articles, and tweets, which will appear in the “sponsored results” section of a SERP. This type of SERP promotion is also ideal for getting customers to opt-in to your email list.
Now lets say that you have an affiliate product. Let’s say that you wanted to promote it using the power of Google AdSense. You could do that by creating relevant, contextual advertising that appears in the sponsored results area of a SERP. Now all you need to do is start building lists and driving traffic to those lists.